Industry: D2C / Flower & Gift Delivery

Channels: SEO, Organic Search, Content Optimization, CRO

Objective: Build sustainable organic visibility, reduce reliance on branded search, and capture high-intent gifting queries.

Executive Summary

Fresh Sends had built a strong D2C brand, but its organic growth relied heavily on branded searches from customers who already knew the company. High-intent searches such as “gifts for her” and “birthday delivery gifts” were not generating enough visibility.

A major issue was the brand’s seasonal SEO model. Pages created for Mother’s Day, Valentine’s Day, Teacher Appreciation, Graduation, and other campaigns were removed after each event, leaving behind 404 errors, broken backlinks, and lost ranking potential.

Cube replaced this temporary structure with permanent, evergreen collection pages designed to build authority year-round.

Within three months:

• Organic sessions increased 126%
• Non-branded keyword impressions increased 131%
• CTR remained stable at approximately 4.3%

The Challenge: An SEO Structure Built Around Short-Term Campaigns

Fresh Sends had strong brand demand but lacked the SEO infrastructure needed to consistently attract new customers through non-branded search.

Key challenges included:

• Heavy reliance on branded organic traffic
• Seasonal collection pages being removed after campaigns
• 404 errors, broken backlinks, and lost ranking potential
• Limited visibility for high-intent gifting searches
• No permanent structure for seasonal pages to build authority over time

The Solution: Permanent, Intent-Led Collections

Cube created 12+ optimized evergreen collection pages based on how customers actually search for gifts.

Occasion-Based Collections

Pages such as Mother’s Day Gifts, Anniversary Gifts, Birthday Gifts, and Graduation Gifts were built to remain live year-round and be updated seasonally rather than removed.

Recipient-Based Collections

Cube created evergreen pages, including Gifts for Her, Gifts for Him, Gifts for Friends, and Gifts for Coworkers, to capture high-intent, recipient-based searches.

Product & Theme-Based Collections

Collections such as Curated Gift Boxes, Wellness Gift Sets, Floral-Inspired Gifts, and Non-Cheesy Valentine’s Gifts expanded visibility across broader and long-tail gifting searches.

Cube also optimized the pages across:

• Custom SEO content and high-intent keywords
• H1/H2 structure and internal linking
• Titles and meta descriptions
• CTA placement and hero messaging
• Image-to-copy balance
• Mobile responsiveness

This created permanent SEO assets that supported both search visibility and conversion.

The Results: 126% Growth in Organic Sessions

Performance comparison: Dec 2024–Feb 2025 vs. Mar–May 2025

Key Performance Indicators:

Before Cube, the website ranked for fewer than 500 non-branded keywords. After the new collection strategy launched, non-branded impressions surpassed 1 million, significantly expanding Fresh Sends’ visibility among customers actively searching for gifting products and occasions.

Conclusion

By replacing temporary campaign pages with permanent, search-focused collections, Cube helped Fresh Sends build an SEO structure that could grow year-round.

Within three months, organic sessions increased 126%, while non-branded keyword impressions increased 131%, reducing dependence on existing brand demand and creating a stronger foundation for long-term organic discovery.

Industry: AI Fashion / E-Commerce Discovery

Channels: Organic Search (SEO)

Objective: Build a strong organic search presence from near-zero and drive platform adoption.

Executive Summary

Plush is an AI-powered fashion search and discovery platform that allows users to describe what they want in natural language and receive curated results from premium designer brands.

Despite offering a unique search experience, its organic visibility had not kept pace with the platform’s strength. Search engines had limited crawlable content to understand and rank, leaving Plush with little presence across high-intent fashion searches.

Cube built a content-led SEO strategy that connected existing search demand with Plush’s AI discovery experience.

Within twelve months:

• Organic clicks increased 2,555%, from 2,060 to 54,700 per quarter
• Impressions increased 23,670%, from 13,300 to 3.16 million
• Average search position improved from 12.8 to 10.1

The Challenge: Limited Organic Search Visibility

Plush operated in an emerging space where AI meets fashion e-commerce, while competing with established retailers that already dominated traditional fashion searches.

Key challenges included:

• Just 2,060 organic clicks and 13,300 impressions per quarter
• An average search position of 12.8
• Limited crawlable, keyword-targeted content around the AI search experience
• No established organic acquisition channel
• Strong competition from major luxury e-commerce retailers across high-intent fashion queries

The Solution: A Content-Led SEO Strategy

Cube built an organic strategy around editorial content, technical SEO, and real shopping intent, connecting search traffic directly with Plush’s AI discovery platform.

Key Strategic Pillars

The Results: Compounding Organic Growth

The strategy grew Plush from limited organic visibility to millions of impressions per quarter, while continuing to build momentum quarter over quarter.

Key Performance Indicators:

Conclusion

By combining editorial content with technical SEO and occasion-based search intent, Cube helped Plush turn organic search into a scalable acquisition channel.

The strategy delivered 2,555% YoY click growth, 3.16 million quarterly impressions, and continued quarter-over-quarter momentum while guiding search users into Plush’s AI-powered discovery experience.