#1 AI Search Share of Voice for a Better-for-You Food Brand
Industry: Food & Beverage / Better-for-You Packaged Foods (CPG)
Channels: GEO, AI Search Optimization, SEO
Objective: Strengthen AI search visibility, increase citations from the brand’s own website, and turn AI discovery into measurable traffic and conversions.
Executive Summary
Rise & Puff had established a strong presence in the better-for-you packaged food category. As AI-powered search emerged as a new discovery channel, the opportunity was to expand the brand’s visibility across AI platforms and increase the number of AI answers that reference its website.
Cube implemented a GEO strategy to make Rise & Puff’s content easier for AI platforms to understand, retrieve, and cite. Since AI visibility tracking began in April 2026, Rise & Puff maintained the #1 share-of-voice position among nine tracked brands in its category.
Across the reporting period:
- Achieved 34.3% average AI share of voice across ChatGPT, Gemini, and Google AI Overview
- Reached 37.1% latest-period share of voice
- Increased owned-domain citation share by approximately 111%
- Increased ChatGPT-referred users by 310%
- Increased ChatGPT-referred conversions by 500%
The Challenge: Building Stronger AI Search Visibility
With a strong SEO foundation in place, Rise & Puff was ready to expand into AI-powered search. Cube focused on improving its visibility across AI platforms and making its content easier for AI systems to discover and cite.
Key priorities included:
- Maintaining strong visibility against established competitors
- Building authority around topics such as seed oil-free tortillas, clean ingredients, and quesadillas
- Increasing AI answers that cited Rise & Puff’s own website
- Turning AI visibility into measurable website traffic and conversions
The Solution: Building AI Search Authority
Cube built on the existing SEO foundation with a GEO strategy designed to improve how AI systems understand, retrieve, and cite Rise & Puff’s content.
Key Strategic Pillars
| Strategy | Tactical Execution | Business Impact |
| AI-Ready Content | Created clear content answering questions around products, ingredients, and nutrition. | Improved visibility across AI-generated answers. |
| Structured Information | Optimized product and FAQ information to make content easier for AI systems and search engines to understand. | Increased opportunities for AI citations. |
| Topical Authority Building | Strengthened relevance around seed oil-free tortillas, clean ingredients, and avocado oil. | Improved visibility across important category topics. |
| Brand & Entity Signals | Strengthened the website as an authoritative source for product-related information. | Increased citations from the brand’s own domain. |
The Results: Stronger AI Visibility and Business Impact
Rise & Puff maintained the #1 share-of-voice position throughout the reporting period while increasing visibility across AI-powered search platforms.
Key Performance Indicators:
| Key Metrics | Performance Delta |
| Category Rank | #1 throughout tracking period |
| Average AI Share of Voice | 34.3% |
| Latest AI Share of Voice | 37.1% |
| Owned-Domain Citation Share | 7.72% → 16.27% (+111%) |
| ChatGPT-Referred Users | 42 → 172 (+310%) |
| ChatGPT-Referred Conversions | 3 → 18 (+500%) |
| Organic Search CTR | 1.65% → 2.10% (+27%) |
Strong Visibility Across High-Intent Topics
Rise & Puff performed strongly across searches directly connected to its products.
The brand appeared in:
- 49.1% of tracked AI answers for “seed oil-free tortillas”
- 43.6% visibility for frozen quesadillas
- 50.3% share of voice on Google AI Overview
- 35.5% share of voice on ChatGPT
- 28.6% share of voice on Gemini
AI platforms also increasingly referenced Rise & Puff’s own website, with the share of owned-domain citations increasing from 7.72% to 16.27%.
Conclusion
Cube’s GEO strategy helped Rise & Puff strengthen its position across AI-powered search while maintaining the #1 share-of-voice position among tracked competitors.
By improving AI-ready content, structured information, topical authority, and brand signals, Rise & Puff increased AI citations, expanded website visibility, and converted AI discovery into measurable traffic and conversions.
