#1 AI Search Share of Voice for a Fashion Accessories Brand
Industry: Fashion Accessories / Mobile Accessories
Geography Focus: Global
Channels: GEO, AI Search Optimization
Objective: Strengthen Bandolier’s visibility across AI-powered search, increase citations to its own website, and turn AI discovery into measurable website traffic and conversions.
Executive Summary
Bandolier had already established a strong presence in the crossbody phone case category when AI visibility tracking began. As AI-powered search became a new way for customers to discover products and brands, Cube focused on strengthening the brand’s visibility and making its website a more robust source of AI-generated answers.
Throughout the reporting period, Bandolier maintained the #1 share-of-voice position in its category, capturing 49.8% of tracked AI mentions and leading the second-ranked competitor by 20.8 percentage points.
The brand also achieved:
- 69% increase in owned-domain citation share
- 23.5% increase in ChatGPT-referred users
- 100% increase in ChatGPT-referred conversions
The Challenge: Strengthening AI Search Leadership
Bandolier had a strong SEO foundation, creating an opportunity to expand its visibility into AI-powered search experiences.
The focus was to strengthen its position as customers increasingly used AI platforms to discover phone cases and accessories.
Key priorities included:
- Maintaining strong visibility against established competitors
- Building stronger authority around core product categories
- Increasing AI answers that cite Bandolier’s own website
- Turning AI visibility into measurable website traffic and conversions
One key opportunity was increasing citations from Bandolier’s own website. While the brand was already appearing in AI-generated answers, the goal was to make its website a more trusted source for AI platforms to reference.
The Solution: Building Stronger AI Search Authority
Cube implemented a GEO strategy to strengthen Bandolier’s presence in AI search and to make its website a more trusted source of product information.
Key Strategic Pillars
| Strategy | Tactical Execution | Business Impact |
| AI-Ready Content | Created clear content answering customer questions around Bandolier’s products and categories. | Improved visibility across AI-generated answers. |
| Structured Information | Improved product and supporting information to make content easier for AI platforms and search engines to understand. | Increased opportunities for AI citations. |
| Topical Authority | Strengthened relevance around crossbody phone cases, wallet cases, chains, wristlets, and related topics. | Improved visibility across core product categories. |
| Brand & Entity Signals | Strengthened Bandolier’s website as an authoritative source for product information. | Increased owned-domain citations. |
The Results: Stronger AI Visibility and Business Impact
Bandolier maintained the #1 share-of-voice position throughout the reporting period while increasing AI-referred website activity.
Key Performance Indicators:
| Key Metrics | Performance Delta |
| Category Leadership | #1 throughout tracking period |
| AI Share of Voice | 49.8% |
| Competitive Lead | 20.8 percentage points ahead of #2 brand |
| Owned-Domain Citation Share | 7.0% → 11.8% (+69%) |
| ChatGPT-Referred Users | 1,151 → 1,421 (+23.5%) |
| ChatGPT-Referred Sessions | 1,309 → 1,791 (+36.8%) |
| ChatGPT-Referred Pageviews | 4,733 → 7,802 (+64.8%) |
| ChatGPT-Referred Conversions | 20 → 40 (+100%) |
Strong Visibility Across Core Topics
Bandolier performed strongly across searches directly connected to its products.
For “iPhone crossbody & wallet cases,” Bandolier appeared in 93.7% of tracked AI answers with an average position of 1.5.
The brand also achieved 52.7% visibility for “iPhone chain and case accessories.”
Across AI platforms:
- Google AI Overview: 54.1% share of voice
- ChatGPT: 46.1% share of voice
- Gemini: 36.2% share of voice
Conclusion
Cube’s GEO strategy helped Bandolier maintain its #1 AI share of voice while strengthening owned-site citations and AI-driven website activity.
With a 69% increase in owned-domain citation share and 100% growth in ChatGPT-referred conversions, Bandolier built a stronger AI search presence, helping more customers discover the brand through AI-generated answers.
