126% Increase in Organic Sessions for a Flower Delivery Brand
Industry: D2C / Flower & Gift Delivery
Channels: SEO, Organic Search, Content Optimization, CRO
Objective: Build sustainable organic visibility, reduce reliance on branded search, and capture high-intent gifting queries.
Executive Summary
Fresh Sends had built a strong D2C brand, but its organic growth relied heavily on branded searches from customers who already knew the company. High-intent searches such as “gifts for her” and “birthday delivery gifts” were not generating enough visibility.
A major issue was the brand’s seasonal SEO model. Pages created for Mother’s Day, Valentine’s Day, Teacher Appreciation, Graduation, and other campaigns were removed after each event, leaving behind 404 errors, broken backlinks, and lost ranking potential.
Cube replaced this temporary structure with permanent, evergreen collection pages designed to build authority year-round.
Within three months:
- Organic sessions increased 126%
- Non-branded keyword impressions increased 131%
- CTR remained stable at approximately 4.3%
The Challenge: An SEO Structure Built Around Short-Term Campaigns
Fresh Sends had strong brand demand but lacked the SEO infrastructure needed to consistently attract new customers through non-branded search.
Key challenges included:
- Heavy reliance on branded organic traffic
- Seasonal collection pages being removed after campaigns
- 404 errors, broken backlinks, and lost ranking potential
- Limited visibility for high-intent gifting searches
- No permanent structure for seasonal pages to build authority over time
The Solution: Permanent, Intent-Led Collections
Cube created 12+ optimized evergreen collection pages based on how customers actually search for gifts.
Occasion-Based Collections
Pages such as Mother’s Day Gifts, Anniversary Gifts, Birthday Gifts, and Graduation Gifts were built to remain live year-round and be updated seasonally rather than removed.
Recipient-Based Collections
Cube created evergreen pages, including Gifts for Her, Gifts for Him, Gifts for Friends, and Gifts for Coworkers, to capture high-intent, recipient-based searches.
Product & Theme-Based Collections
Collections such as Curated Gift Boxes, Wellness Gift Sets, Floral-Inspired Gifts, and Non-Cheesy Valentine’s Gifts expanded visibility across broader and long-tail gifting searches.
Cube also optimized the pages across:
- Custom SEO content and high-intent keywords
- H1/H2 structure and internal linking
- Titles and meta descriptions
- CTA placement and hero messaging
- Image-to-copy balance
- Mobile responsiveness
This created permanent SEO assets that supported both search visibility and conversion.
The Results: 126% Growth in Organic Sessions
Performance comparison: Dec 2024–Feb 2025 vs. Mar–May 2025
Key Performance Indicators:
| Key Metrics | Before | After | Change |
| Organic Sessions | 593,000 | 1,340,000 | +126% |
| CTR (All Pages) | 4.4% | 4.3% | Stable |
| Non-Branded Keyword Impressions | 445,000 | 1,030,000 | +131% |
Before Cube, the website ranked for fewer than 500 non-branded keywords. After the new collection strategy launched, non-branded impressions surpassed 1 million, significantly expanding Fresh Sends’ visibility among customers actively searching for gifting products and occasions.
Conclusion
By replacing temporary campaign pages with permanent, search-focused collections, Cube helped Fresh Sends build an SEO structure that could grow year-round.
Within three months, organic sessions increased 126%, while non-branded keyword impressions increased 131%, reducing dependence on existing brand demand and creating a stronger foundation for long-term organic discovery.
