55% Increase in Organic Traffic and Expanded AI Visibility for a D2C Eyewear Brand
Industry: Eyewear & Reading Glasses / D2C Ecommerce
Geography Focus: Global
Channels: SEO, GEO, AI Search Optimization
Objective: Improve organic search visibility, strengthen rankings and traffic, and expand the brand’s presence across AI-powered search and answer engines.
Executive Summary
The brand had an established ecommerce presence, but there was an opportunity to strengthen its visibility across both traditional search and emerging AI-powered search experiences.
Cube focused on improving the performance of high-value pages, building content around real customer questions, and increasing discoverability across Google and AI-generated answers.
By July 2026:
- Organic sessions increased 55.2% YoY
- Organic users increased 53.6% YoY
- Organic clicks increased 45.2%
- Organic impressions increased 58.5%
- Average Google position improved from 34.7 to 11.7
- CTR increased from 1.05% to 2.51%
The Challenge: Limited Search and AI Discoverability
The brand already had useful product pages, educational content, and customer-focused tools, but its search visibility had room to grow.
Key challenges included:
- Average Google position of 34.7 in July 2025
- Organic CTR of just 1.05%
- Limited visibility across product, educational, and problem-solving searches
- Growing need to appear across Google AI Overviews, ChatGPT, Gemini, and other AI-powered search experiences
The Solution: SEO & GEO Optimization
Cube strengthened the brand’s traditional and AI search visibility by improving technical SEO, optimizing high-value pages, and developing content around real customer questions.
Key Strategic Pillars
| Strategy | Tactical Execution | Business Impact |
| Search Performance Optimization | Improved the visibility and performance of important pages across organic search. | Average position improved from 34.7 to 11.7, while CTR increased from 1.05% to 2.51%. |
| Content-Led Search Growth | Created content around customer questions, optimized titles and meta descriptions for AI discovery, and implemented llms.txt. | AI citations increased 10%, and cited pages increased 12.8%. |
| AI Search Optimization | Built useful content designed to answer real customer questions across AI-powered search experiences. | Achieved 296 AI citations across 203 cited pages. |
| Technical SEO Optimization | Addressed crawlability, indexing, metadata, Core Web Vitals, schema, internal linking, canonicals, XML sitemaps, and image optimization. | Average keyword position improved by approximately 66.28%. |
| Continuous Search Optimization | Monitored rankings, organic performance, CTR, and AI visibility signals to identify further opportunities. | Organic sessions increased 55.2% YoY, and users increased 53.6% YoY. |
The Results: Stronger Organic and AI Search Visibility
Cube’s SEO and GEO strategy improved the brand’s presence across both traditional search and AI-powered discovery.
Key Performance Indicators:
| Key Metrics | Performance Delta |
| Organic Sessions | +55.2% YoY |
| Organic Users | +53.6% YoY |
| Organic Clicks | +45.2% |
| Average Google Position | 34.7 → 11.7 |
| Organic CTR | 1.05% → 2.51% |
| AI Citations | +10% |
| AI-Cited Pages | +12.8% |
The brand also recorded 296 AI citations across 203 pages, showing that a broader range of its content was being surfaced across AI-powered search platforms.
Conclusion
By combining technical SEO, customer-focused content, and AI search optimization, Cube helped the brand strengthen visibility across both Google and emerging AI-powered search experiences.
Organic sessions increased by 55.2%, the average Google position improved from 34.7 to 11.7, and AI citations increased by 10%, creating a stronger foundation for continued organic and AI-driven discovery.
