68% Increase in AI Search Visibility for a Multi-Location Dental Practice
Industry: Healthcare / Multi-Location Dental Practice
Tech Stack: AI Search Optimization, SEO, Generative Engine Optimization (GEO)
Objective: Improve visibility across AI-powered search platforms to increase brand mentions, citations, and patient discovery.
Executive Summary
A multi-location dental practice with a strong local reputation was receiving minimal visibility across AI search platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. Although the practice ranked for several traditional search queries, it was rarely cited or recommended in AI-generated answers, limiting its exposure to prospective patients increasingly relying on conversational search.
Within 6 months, Cube increased the practice’s AI Visibility Score by 68%, more than doubled its AI citations, and significantly expanded its presence across high-intent dental prompts. The practice evolved from being largely absent in AI-generated responses to becoming a consistently cited provider for dental services in its market.
The Challenge: Invisible in AI Search
The dental practice had built strong local authority through traditional SEO but had almost no presence across emerging AI search experiences.
- Fewer than 8% of tracked AI prompts mentioned the practice.
- AI assistants consistently cited national dental directories, hospitals, and large dental organizations instead.
- Service pages lacked the structured information AI systems rely on for retrieval and citation.
- Educational content covered only a limited range of patient questions and dental procedures, reducing topical authority.
- The practice had little visibility beyond traditional Google search.
The Solution: AI Visibility Strategy
We implemented a comprehensive AI discoverability strategy designed to improve how large language models understand, trust, and cite the practice.
Key Strategic Pillars
| Strategy | Tactical Execution | Business Impact |
| AI Content Authority | Created comprehensive educational content around high-intent dental topics, including dental implants, wisdom teeth removal, tooth extractions, emergency dentistry, and oral surgery, optimized for AI retrieval. | 2.5× AI citations |
| Entity & Knowledge Optimization | Strengthened entity consistency, author expertise, structured data, and topical relationships across the website. | +68% AI Visibility Score |
| Citation Optimization | Expanded trusted third-party references, local authority signals, and consistent business information across the web. | Increased recommendation frequency across AI platforms |
| Prompt Coverage Expansion | Built content targeting conversational patient questions commonly asked in AI search, covering treatments, recovery, costs, symptoms, and provider selection. | Significantly higher prompt coverage |
The Results: Stronger AI Discoverability
| Metric | 6-Month Performance | Improvement |
| AI Visibility Score | 84 (up from 50) | +68% |
| AI Citations | 920 (up from 360) | +156% |
| Prompt Coverage | 42% (up from 16%) | +163% |
| Share of AI Voice | 21% (up from 9%) | +133% |
| Brand Recommendation Rate | 34% (up from 12%) | +183% |
Conclusion
Cube’s AI Visibility strategy transformed the dental practice from being largely invisible across AI search platforms into a consistently cited provider within six months. Through entity optimization, AI-focused content, citation building, and conversational search optimization, the practice significantly increased its visibility across ChatGPT, Google AI Overviews, Gemini, and Perplexity, creating a sustainable foundation for long-term patient acquisition through AI-driven search.
