Driving Conversions & ROAS: Cube x Forage Kitchen
Industry: Food & Beverage / Restaurants
Tech Stack: Paid Ads (PPC), Google Ads, AI Optimization
Objective: Improve ROAS, increase conversions, and lower cost per conversion across Forage Kitchen’s online campaigns.
Executive Summary
Forage Kitchen, a multi-location restaurant brand, faced challenges in scaling online orders profitably. Before Cube’s engagement, campaigns delivered moderate impressions and clicks but low ROAS and high cost per conversion. Cube implemented a comprehensive paid media optimization strategy, combining data-driven campaign restructuring, audience targeting, and creative testing.
Results within 10 months (Jun 2025 – Mar 2026):
- ROAS: +158%
- Conversions: +113%
- Cost per Conversion: -48%
- Impressions: +438%
- Interactions/Clicks: +161%
The Challenge: Scaling Efficiently
- Campaigns were underperforming with rising ad spend but modest conversion growth.
- Certain locations and audiences were yielding higher costs per conversion.
- Lack of optimized creatives and audience segmentation was limiting campaign efficiency.
The Solution: Data-Driven Paid Media Optimization
Cube implemented a multi-faceted approach:
1) Campaign Restructuring
- Segmented campaigns by locations and high-value audiences.
- Optimized bids based on conversion likelihood and historical performance.
- Shifted budget to high-performing ad groups.
2) Audience Targeting & Demographics
- Focused on primary persona: 25–34-year-old females driving 58% of conversions.
- Tailored ads for high-converting locations: Whitefish Bay, Pewaukee, and Milwaukee.
3) Cost Efficiency
- Reduced cost per conversion by optimizing bids, placements, and ad scheduling.
- Focused spend on high-ROAS campaigns and paused low-performing segments.
Key Metrics (May 2025 vs Mar 2026)
| Metric | Before Cube | With Cube | Improvement |
| Impressions | 167,408 | 901,173 | +438% |
| Clicks / Interactions | 9,315 | 24,197 | +161% |
| Conversions | 7,257 | 15,447 | +113% |
| Cost per Conversion | $0.66 | $0.34 | -48% |
| ROAS | 1.40 | 3.61 | +158% |
Top Performing Locations:
- Whitefish Bay: 22,029 conv., ROAS 4.21
- Pewaukee: 20,781 conv., ROAS 3.94
- Milwaukee: 13,521 conv., ROAS 3.68
Key Takeaways
- Data-Driven Segmentation Works: Campaigns structured by audience and location drove measurable ROAS and conversions.
- Persona-Focused Targeting: Concentrating on the 25–34 female demographic yielded the majority of conversions.
- Cost Efficiency: Strategic budget allocation and bid management lowered cost per conversion significantly.
Conclusion
Cube’s data-driven, performance-focused strategy revolutionized Forage Kitchen’s Google campaigns. The initiatives achieved a 3.6x average ROAS, 113% growth in conversions, and a 48% reduction in cost per conversion. By targeting high-value audiences, optimizing creatives, and allocating budget efficiently, Cube not only expanded reach on Google but also delivered measurable, sustainable profitability for the brand.
