Industry: Food & Beverage / Restaurants
Tech Stack: Local SEO, Organic Search (SEO), AI Search Optimization

Objective: Improve local search visibility, increase non-branded keyword performance, and drive both foot traffic and online orders across Empanada Mama’s multiple NYC locations.

Executive Summary

Empanada Mama operates in several NYC neighborhoods, including East Village, Hell’s Kitchen, LES, Times Square, and UES, serving authentic Latin cuisine with a focus on empanadas. Prior to Cube’s engagement, the brand faced:

• Fragmented Google Business Profiles (GBPs) across locations
• Low local search visibility and poor Maps rankings
• Minimal organic traffic from non-branded searches
• Limited content targeting neighborhood-specific search intent

Cube implemented a comprehensive multi-location SEO strategy, focused on local optimization, content development, technical SEO, and early AI search presence. Within six months, Cube delivered measurable growth:

• GBP interactions grew up to 108% in high-traffic locations
• Non-branded keyword impressions increased 18–26% YoY
• Organic sessions grew 16% overall, driving more foot traffic and online orders
• Early AI visibility with 553 mentions across ChatGPT, AI Overview, AI Mode, and Gemini

The Challenge: Highly Competitive Local Market

New York City is one of the most competitive markets for restaurants, especially for niche offerings like Latin cuisine and empanadas. Specific challenges included:

Multiple Neighborhoods, Fragmented Presence: Each location targeted a different audience, but inconsistent GBP data and missing service categories limited visibility.

Low Local Search Rankings: Searches for “empanadas near me,” “Colombian restaurant,” and “Latin food” were dominated by competitors.

Weak Organic Traffic: Prior to engagement, the locations had minimal clicks and impressions for non-branded keywords, limiting discovery.

Limited Content Strategy: The brand lacked blog posts, menu highlights, and neighborhood-specific content that could attract local searchers.

The Solution: Local-First SEO Strategy

Cube deployed a location-focused SEO approach, combining local search optimization, content marketing, technical SEO, and AI search visibility.

1) Google Business Profile Optimization

Actions Taken:

• Standardized NAP (Name, Address, Phone) across all locations
• Added service categories, photos, menus, and operating hours
• Responded to reviews and encouraged new reviews to increase credibility

Impact:

• Maps impressions grew up to 108% YoY in high-traffic neighborhoods
• Calls and click-to-directions interactions increased significantly

2) Neighborhood-Focused Content

Actions Taken:

• Published location-specific blog posts, dining guides, and menu highlights
• Targeted high-volume local search queries like “empanadas near me,” “restaurants for lunch,” “Colombian food NYC”
• Included neighborhood keywords to improve hyperlocal SEO

Impact:

Non-branded impressions increased across all locations:

• East Village +2.7%
• Hell’s Kitchen +26.3%
• LES +24.3%
• Times Square +20.3%
• UES +18.5%

Enhanced visibility helped capture more local searchers and foot traffic

3) Technical SEO & Crawlability

Actions Taken:

• Implemented schema markup for menus and local business
• Fixed indexing and crawlability issues
• Improved site architecture for better internal linking between locations

Impact:

• Average search position improved from 23 → 5 for top local keywords

• Organic CTR increased as more listings appeared on page 1

4) AI Search Optimization

Actions Taken:

• Secured early mentions on AI-driven platforms (ChatGPT, AI Overview, AI Mode, Gemini)
• Optimized content to appear in AI-generated answers for queries about empanadas and Latin cuisine

Impact:

• 553 AI mentions and 123 cited pages

Increased brand recognition in AI-driven local search, positioning the brand ahead of competitors

Quantifiable Results

Location	GBP Interactions (Views + Calls)	YoY Growth	Non-Branded Impressions YoY	Organic Sessions Change
East Village	11,385	+2.7%	+296	+12%
Hell’s Kitchen	23,129	+26.3%	+4,506	+18%
LES	21,148	+24.3%	+5,876	+16%
Times Square	14,492	+20.3%	+3,114	+14%
UES	652	+18.5%	+244	+10%

Overall Local SEO Impact:

• GBP interactions and Maps visibility increased significantly, with calls and direction clicks up to +108% in high-traffic locations
• Non-branded impressions averaged +22% YoY growth across five locations
• Organic traffic across all locations rose 16%, contributing to higher foot traffic, orders, and local discovery
• Early AI recognition positioned Empanada Mama in conversational search results for local food queries

Key Takeaways

1. Local SEO Drives Tangible Business Results: Optimizing Google Business Profiles, structured data, and hyperlocal content directly contributed to increased calls, directions, and online orders.
2. Neighborhood-Focused Content Matters: Creating content tailored to specific NYC neighborhoods captured high-intent searches and drove engagement.
3. AI Search is Emerging: Early AI mentions built brand recognition in AI-powered platforms, providing a future advantage.
4. Technical SEO Complements Local Strategy: Crawlability, indexing, and schema implementation improved overall rankings for local keywords.

Conclusion

Cube’s local-first SEO strategy transformed Empanada Mama’s digital presence across multiple NYC neighborhoods. By combining GBP optimization, neighborhood-specific content, technical SEO, and AI search visibility, the brand achieved:

• Significant increase in non-branded keyword impressions (18–26% YoY)
• Enhanced GBP interactions and Maps visibility (+108% in high-traffic areas)
• Growth in organic sessions (16% overall)
• Early AI recognition in ChatGPT and other AI platforms

This integrated approach created a self-reinforcing acquisition engine, ensuring Empanada Mama consistently attracts new local customers while strengthening its presence in NYC’s competitive dining market.

Industry: Healthcare / Oral Surgery 

Tech Stack: Organic Search (SEO)

Objective: Strengthen local organic search visibility to drive new patient acquisition and establish market authority across multiple service areas in central New Jersey.

Executive Summary

Ridge Oral Surgery is a multi-location oral surgery and dental implant practice in Basking Ridge, NJ, led by board-certified surgeons. Despite a strong clinical reputation, the practice was nearly invisible in organic search, with high-intent local queries dominated by hospital networks and national directories.

Within 12 months, we moved the practice from page three (position 30) to page one (position 12.3), driving a 59.3% YoY impression increase and 22.3% click growth. The practice now commands 100% Share of Local Voice for “dental implants” and “wisdom tooth removal,” grew SoLV for “oral surgeon near me” by 150%, and maintains a perfect 5.0 Google rating across 429 reviews.

The Challenge: Competing Against Hospital Networks & National Directories

The practice operates in one of the most competitive local healthcare markets in New Jersey, where hospital-affiliated oral surgery departments and aggregator sites like Healthgrades, Zocdoc, and WebMD dominate search results for high-intent patient queries.

• Average position of 30 placed the practice deep on page three: effectively invisible to prospective patients. 
• Service pages lacked localized keyword targeting for critical searches like “oral surgeon near me” and “dental implants NJ.” 
• No blog or educational content to capture patients researching procedures before booking. 
• Hospital networks and national directories held every page-one position for core service keywords across surrounding communities.

The Solution: Local Authority SEO Strategy

We built a local SEO strategy designed to position Ridge Oral Surgery as the authoritative oral surgery provider across central New Jersey, connecting search demand directly to the practice’s service pages and consultation funnel.

Key Strategic Pillars:

Strategy	Tactical Execution	Business Impact
Service-Area Page Expansion	Built localized service pages targeting every surrounding township (Morristown, Summit, Warren, Mendham, Chatham, Bridgewater, etc.), each optimized with geo-specific keywords and schema markup.	Avg. Position: 30 → 12.3; moved from page 3 to top of page 1
Educational Content Engine	Launched a high-velocity blog targeting procedure-specific and symptom-based queries (wisdom teeth recovery, dental implant cost, emergency tooth extraction) to capture patients in the research phase.	+59.3% Impression Growth; +22.3% Click Growth YoY
Technical SEO & Site Architecture	Resolved crawlability gaps, optimized internal linking across service and location pages, implemented structured data (LocalBusiness, MedicalBusiness), and improved Core Web Vitals.	Foundation for sustained ranking improvements across all target queries
Local Pack & GBP Optimization	Optimized Google Business Profile with consistent NAP data, review generation strategy, geo-targeted categories, and weekly GBP posting across Basking Ridge, Bernardsville, and Bedminster service areas.	100% SoLV for core keywords; 150% SoLV growth for “oral surgeon near me”; 5.0 rating (429 reviews)

The Results: From Invisible to Page One

Metrics	YoY Performance	Key Insight
Total Organic Clicks (3-Month)	3,790 (up from 3,100)	+22.3% YoY growth
Total Impressions (3-Month)	583K (up from 366K)	+59.3% YoY growth
Average Search Position	12.3 (improved from 30)	Moved from page 3 to page 1
Click-Through Rate	0.7%	Stable; expected with broader impression footprint
Overall Local SEO Health	85/100	Rated “Excellent” by Local Falcon
Google Business Rating	5.0 (429 reviews)	Highest-rated oral surgery practice in the market

Conclusion

Our local authority SEO strategy positioned Ridge Oral Surgery as the go-to provider across central New Jersey, delivering a 59.3% YoY impression surge, 22.3% click growth, and a leap from position 30 to 12.3. The practice now has a compounding organic acquisition channel that reduces reliance on paid media and continues to strengthen quarter over quarter.

Industry:  Healthcare / Oral & Maxillofacial Surgery

Tech Stack: Organic Search (SEO), Local SEO, AI Search Optimization

Objective: Build organic and local search visibility from near-zero across three practice locations in Bergen County, NJ, to drive new patient acquisition.

Executive Summary

A multi-location oral and maxillofacial surgery practice with offices in Bergenfield, Ho-Ho-Kus, and Englewood Cliffs, NJ, had minimal digital presence and near-zero organic search visibility when Cube engagement began in October 2025.

Within six months, Cube helped the practice achieve 563 ranking keywords, 306 monthly organic visitors, 2,742 Google Business Profile interactions, 638 direct phone calls, and early AI search visibility with 10 citations across platforms including ChatGPT and Google AI.

1. The Challenge: Three Locations, Zero Organic Visibility

• The practice operates in Bergen County’s competitive healthcare market, where established hospital systems and national dental aggregators dominate search results.
• The website had near-zero ranked keywords and no measurable organic traffic as of October 2025. 
• No educational or blog content existed to capture patients researching procedures like wisdom teeth removal, dental implants, or post-op care. 
• Three separate Google Business Profiles needed optimization, with inconsistent NAP data and minimal local pack presence. 
• Competitors including Valley Health, Hackensack Meridian, and national directories held all page-one positions for core oral surgery queries in the region.

2. The Solution: Multi-Location SEO & Content Strategy

We built an integrated organic strategy spanning website SEO, local search optimization across all three offices, and educational content designed to capture patients at every stage of the decision funnel.

Key Strategic Pillars:

Strategy	Tactical Execution	Business Impact
Educational Content Engine	Published procedure-specific and post-op care content (gauze care, bleeding after extraction, socket preservation) targeting high-volume informational queries.	0 → 563 ranked keywords; 306 monthly organic visitors
Multi-Location Local SEO	Optimized all three Google Business Profiles with consistent NAP, service categories, and review management across Bergenfield, Ho-Ho-Kus, and Englewood Cliffs.	2,742 total interactions; 638 phone calls; 12,262 profile views
Technical SEO Foundation	Resolved indexing gaps, implemented structured data, improved site architecture, and ensured crawlability across all service and location pages.	39 keywords on Page 1; avg. position improved to 20.7

3. The Results: From Zero to a Compounding Acquisition Engine

Metrics	6-Month Performance	Key Insight
Ranked Keywords	563 (from near 0)	24 in Top 3; 39 on Page 1
Monthly Organic Traffic	306 visitors	Consistent month-over-month growth
GBP Interactions (All Locations)	2,742 total	638 calls, 12,262 profile views
Bergenfield GBP	1,369 interactions; +13.4% call clicks QoQ	Strongest local profile with 8,699 views
Englewood Cliffs GBP	880 interactions; +108.8% Maps impressions QoQ	Significant local pack expansion
AI Search Visibility	10 citations across ChatGPT, Google AI Overview & AI Mode	Educational content driving AI references

Conclusion

The integrated SEO approach transformed the practice from near-zero digital presence to 563 ranked keywords, 638 organic patient calls, and growing AI search visibility in six months. Each location now benefits from a compounding patient acquisition engine that strengthens month over month.

Client Overview:

Johnny Burke Catering & Events specializes in providing exceptional catering services for a variety of events, including corporate functions, weddings, and private parties. With a strong presence in Boston, they are known for their impeccable service and versatile menu offerings.

Challenges:

While Johnny Burke Catering & Events had a solid reputation for delivering quality service, they faced challenges with online visibility and search engine rankings. They needed a way to improve their organic traffic, attract more potential clients through search engines, and boost engagement across their digital channels.

Objectives:

1. Increase Impressions & Clicks: Boost online visibility and drive more traffic to their website.
   
2. Improve Search Rankings: Achieve higher rankings for key search terms related to catering services in Boston.
   
3. Enhance User Engagement: Improve site engagement metrics like sessions and bounce rates to drive conversions.

SEO Strategy & Implementation:

1. Keyword Optimization:
   Cube focused on improving Johnny Burke Catering’s visibility for high-impact keywords, including “catering Boston,” “wedding catering Boston,” and “corporate catering Boston.” This strategy helped target a broader audience seeking catering services in and around Boston.
   
2. Content Marketing:
   By optimizing their blog content, Cube ensured their pages appeared on search engine results for users looking for relevant catering information.
   
3. Local SEO:
   Optimizing for location-based searches helped Johnny Burke rank better for localized keywords such as “catering near me” and “Boston catering venues.” Cube also ensured that all venue pages, like Hammond Castle and The Endicott Estate, were indexed correctly, thereby increasing their search visibility.
   
4. Site Optimization:
   Cube fine-tuned Johnny Burke’s website structure, improving mobile responsiveness and speeding up page load times, enhancing user experience, and boosting their ranking.
   

Results & Performance:

1. Organic Search Performance:
   
   • Impressions increased by 29.9%, reaching 41,216 in November 2025, compared to 31,739 in October 2025.
     
   • Clicks rose by 2.6%, from 428 clicks in October 2025 to 439 clicks in November 2025.
     
   • Click-Through Rate (CTR) increased to 1.07% in November, though it dipped slightly to 1.35% in October 2025.

2. Website Engagement:
   
   • The top landing pages included the homepage (18,775 impressions), “Corporate Catering Ideas” (5,775 impressions), and “Catering Menu Boston” (5,437 impressions), all of which saw a notable increase in traffic.
     
   • The engagement rate improved to 66.35% in November 2025, with the most popular pages seeing higher traffic volumes, especially during key event seasons.
     
3. Search Visibility:
   
   • Johnny Burke Catering’s website moved up in search rankings for several competitive keywords. For instance, the keyword “catering boston” saw a steady CTR of 1.07% with 653 impressions, significantly increasing its organic reach.
     
4. Device Performance:

• Mobile traffic accounted for 53.1% of the total clicks in November 2025, highlighting the importance of mobile optimization in catering to modern users. Desktop traffic still accounted for a substantial portion, contributing to 45.6% of the clicks.

Client Feedback:

“Working with Cube has been a game-changer for our online visibility. We’ve seen more people finding us through Google searches and engaging with our content. We’re excited to continue growing our digital presence!”

Conclusion 

Through a tailored SEO strategy, Johnny Burke Catering & Events significantly increased their organic search visibility, resulting in higher engagement, more website visits, and a steady growth in overall traffic. This case study highlights the power of local SEO and strategic content marketing in growing a catering business in a competitive market.